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![]() ![]() Ways to comply with these requirements when you are displaying food and beverages include: ![]() These requirements stipulate safe ways to display food within your business. If your business is in the food and beverage industry, you will need to ensure that your products are displayed in accordance with Food Safety Practices and General Requirements. style your signs consistently throughout your store.'70% of our customers prefer mineral powder cosmetics') use your market research to tell customers what you want them to know about your products (e.g.selectively use product signage to convey a brief, informative and engaging message for your premium products-for example, 'The Tibetans have used this natural anti-aging remedy for centuries'.give clear and specific commands on your signage, such as 'See our specials of the week' or 'Find your top 5 favourites here'.use directional signage and product markers to help your customers find products easily-good signage complements good customer service.You should keep the look of your internal signage consistent with your external signage. ![]() Your internal signage can be used to convey a message about your store and your products. get advice from your local council if you are planning external signage-signage regulations are the responsibility of local council.not allow external signage to block your customers' view inside your store-they should have a clear view into your store that intrigues or entices them.keep external signage clear and uncluttered.choose a design, colour and theme for your external signage that you will use consistently throughout your store, across all marketing collateral and online.Well-designed external signage improves the visibility and image of your business and the impact it has.Ĭonsider investing in expert advice or professionally designed signage. the customer journey-your displays and visual merchandising should create a calming customer journey that helps direct customers to the sales counter.aesthetics-ideally, the display should be attractive and appealing to your target customers.the lighting-if the store is too dark, customers may feel uncomfortable and leave.where the sales counter is placed-placing the counter away from the entrance can help to encourage customers to flow through the store, rather than a quick purchase.When thinking about creating an effective display in your store, consider: help to move customers to the sales counter.help to prompt a natural and logical flow through the premises.To be effective, all displays and visual merchandising should: external or entryway items and signage for physical locations.There are many types of displays that you can consider for your business, including: Retail displays include the look of the store for customers and passers-by, as well as the design of an online store. ![]()
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